Overview of E-Learning Industry in India

15 Nov

E-learning as an industry attracted significant foreign direct investment in the layer nineties when the economic reforms started gathering momentum. Till 2000, Indian E-learning industry was dominated and controlled by 2-3 major players like NIIT and TIS. 2000-2010 can be safely called as the Golden decade for Indian E-learning industry. In this decade, the annual growth of E-learning industry in India was stabilized around 20-25%.

This decade also witnessed the entry of hundreds of domestic and multinational companies in the Indian E-learning market. Some of the major Multi Nationals are IBM, Oracle, McGraw-Hill and Lionbridge. According to the reports of research organization Valuenotes, the worth of E-learning outsourcing to India will cross USD 603 million by the end of the year 2012. There are several driving forces behind this phenomenal increase of Indian E-learning industry. They are:

Increase in broadband penetration

Internet is the heart and soul of successful development and implementation of E-learning programs. The telecom revolution, that started in the mid eighties made the penetration of broadband across the India with least hassles. Along with, it made India one of the cheapest countries as far as the price of broadband connection is concerned. India is one of the largest countries in the world having wider broadband penetration. This helped in flourishing the E-learning industry in a significant manner.

Increase in E-learning penetration in Indian schools

In this decade, the penetration of E-learning in Indian schools is phenomenal. Though, private schools outscore government schools in this direction, still continuous efforts are being devoted to infuse E-learning into Indian school education system. Now, more and more private schools in India are switching over to the hybrid model of teaching. This model will be an ideal combination of conventional and online content to make the quality of education matching to global standards. In case of government schools, several PE/VC deals have been signed to improve the quality of education through E-learning.

Positive government initiatives

From the beginning of Liberalization of Indian economy, several IT industry friendly laws were passed. Tax exemptions for some initial years, increased cap on foreign direct investment, IT parks and tax benefits for 100% export oriented IT companies are some of the positive initiatives taken by the Indian central government to boost the prospective of IT industry in India. Indian E-learning industry was also significantly benefited by these policies. Along with, different state governments have initiated additional lenient policies to attract more IT companies. To popularize E-learning in government schools central government and different state governments have formulated several innovative private public partnership models. All these initiatives are driving the growth curve of Indian E-learning Industry in an upward direction.

Increase in demand for online certification and courses

This enhanced demand has also given a significant boost to Indian E-learning industry. As online certifications and courses are short-term and cost effective in nature, more and more students are now opting for this course. It offers them the flexibility to learn and earn simultaneously. Different Indian universities are now offering their online courses.

Economic depression also became a boon for the Indian E-learning industry. It enhanced the E-learning outsourcing from India significantly.

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